Black Hat SEO & Why You Should Never Do It
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Black Hat SEO & Why You Should Never Do It

Over the years, many so-called “SEO professionals” have spammed the Internet with poor-quality content and links, under the guise of search engine optimization. As search engine algorithms have become more sophisticated, they have become immune to these unethical practices. Known as “black hat” search engine optimizers, these individuals are oftentimes difficult to discern from their...

Posted by April 13, 2019April 13, 2019
What is the Difference Between On-Page & Off-Page SEO?
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What is the Difference Between On-Page & Off-Page SEO?

A successful SEO strategy combines on-page optimizations and off-page optimizations in order to improve search engine rankings. This is done by understanding and leveraging what we know about search engines and how they crawl and index websites. On-Page SEO involves optimizations to your website’s code, content, information hierarchy, resulting sitemap, and meta data. Optimizing website code, content,...

Posted by April 13, 2019April 13, 2019
How Do Search Engines Like Google & Bing Work?
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How Do Search Engines Like Google & Bing Work?

First, Search Engines Like Google Crawl the Internet by Following Links. Think of the Internet as a spider-web of interlinked websites and web pages. Google follows all of the links that exist between different websites and web pages to form its view of the web. This is called “crawling.” Next, an Index of Web Pages...

Posted by April 13, 2019April 13, 2019
7 Basic Website Design Best Practices For Small Businesses
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7 Basic Website Design Best Practices For Small Businesses

A website is often a focal point of exposure for businesses, where audiences begin to formulate their opinion about a particular brand. With all of the different website layouts and styles to choose from, it can be very overwhelming for business owners to know which elements will be the most effective. The following guide introduces...

Posted by May 16, 2017May 16, 2017
8 Social Media Marketing Trends That Local Businesses Should Leverage
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8 Social Media Marketing Trends That Local Businesses Should Leverage

With over 1.86 billion people on Facebook, 600 million on Instagram, and 313 million active monthly users on Twitter, it’s impossible to ignore the power of social media. Some of the best online marketing strategies can be implemented through social media platforms. Social media marketing trends are constantly shifting and staying ahead of the curve...

Posted by May 2, 2017May 16, 2017