Case Study
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Amvic is an industry leading manufacturer of Expanded Polystyrene (EPS) building materials with a North American distribution network of dealers, big box stores, and building material wholesalers. Amvic’s building materials are renowned for their superior quality, strength, energy efficiency and ease of use that contribute to long term cost savings and comfort.
UI & UX Design
Web Development
Digital Advertising
Content Marketing
SEO & CRO
Amvic recognized that they needed to invest in digital and their leadership team wanted to know more about the competitive digital landscape. Like many organizations, they first needed to get a better view into their online performance. In addition to not being provided with in-depth reports, their previous agency had built them a website that was not optimized for conversion and did not subscribe to SEO best practices. Because of this, the user experience was negatively impacted, the website did not generate many leads, and Amvic was missing out on many new business opportunities.
Using primary and secondary research, we were able to get a better understanding of Amvic’s goals and challenges. This helped us to identify the problem areas and website pain-points that Amvic would need addressed. In addition to our extensive interview process with internal and external stakeholders, we performed an SEO Audit & SWOT Analysis which informed our work. The result is a best-in-class, persona-driven website.
Our team developed Amvic’s new website using WordPress, integrated with HubSpot, allowing the company to scale as they diversify their products and services. In addition to website design and development, we continue to deliver results for Amvic with agile digital marketing services that include SEO/SEM, HubSpot Marketing Automation, and Pay-Per-Click Advertising. As a result, Amvic is now able to attract a more qualified audience from Search Engines and convert more of their Visitors into Sales Qualified Leads (SQLs).
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