At account hand-off, we immediately implemented conversion tracking using Google Tag Manager to get a better view into performance. Following a restructure of their Google Ads account to bring down costs and make the campaigns more efficient, our team designed and developed a new Landing Page using HubSpot, as part of our Paid Media partnership.
The company is now able to convert more visitors into Sales Qualified Leads (SQLs) for its branded merchandising and online store service, while successfully growing their return on ad spend (ROAS).
