Case Study
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Fitness Centre is a U.S. based organization that operates a chain of gyms and fitness clubs in Texas focused on family fitness. Their fitness clubs offer weight-training and cardio workout equipment, group exercise classes, and childcare facilities.
UI & UX Design
Web Development
HubSpot Development
PPC Advertising
SEO & CRO
The fitness centre's website was outdated and had below-average engagement and conversion rates. In addition, the company struggled with managing their member community, which resulted in a large number of negative reviews. While they were able to retain some of their members, they did not have a lead generation apparatus in place to help them mitigate attrition rates—a surmountable problem that affects most health clubs.
Using primary and secondary research, our team designed and developed a website using HubSpot CMS. Following this extensive re-brand, we launched a search marketing campaign to generate leads.
The organization is now able to convert more visitors into Sales Qualified Leads (SQLs) and serve dynamic, smart content that is customized using captured audience data. Via in-depth reporting, the management team now receives a better view into their digital performance and has a clear understanding of ROI as a result of our initiatives.
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