We always recommend a mix of all placement types, which allows advertisers to be present across the platform and customer journey. Placements vary and may be influenced by the nature of your business, the results your advertising generates, and the ways in which a niche audience consumes content.
Facebook's sophisticated audience management system operates across several dimensions. You may already be familiar with the basics of targeting including age, gender, language, and geography. Depending on the campaign and number of audience segments, we'll target individuals based on other more-advanced dimensions including relationship status, occupation, interests, user behaviour, and so much more.
Facebook ad formats mean different things to different businesses. If your product or service needs to be demonstrated, you may consider Video. If you have an e-commerce website, Collection ads may be the way to go. Image and Carousel ads are best when you’re able to convey the benefits of your product or service with images. At Tandm, we learn all we can about your business to craft high-quality, attention-grabbing ads in the format that will maximize your return.
We'll determine the right KPIs that create the most value for your business and will always communicate your results in a clear way. From Clicks, CTR, CPC, and CPA to likes, shares, and comments, we provide you with the data you need to understand campaign performance.
