Case Studies / Manufacturing
Amvic Building System
Amvic is an industry leading manufacturer of Expanded Polystyrene (EPS) building materials with a North American distribution network of dealers, big box stores, and building material wholesalers. Amvic’s building materials are renowned for their superior quality, strength, energy efficiency and ease of use that contribute to long term cost savings and comfort.
Amvic recognized that they needed to invest in digital and their leadership team wanted to know more about the competitive digital landscape. Like many organizations, they first needed to get a better view into their online performance. In addition to not being provided with in-depth reports, their previous agency had built them a website that was not optimized for conversion and did not subscribe to SEO best practices. Because of this, the user experience was negatively impacted, the website did not generate many leads, and Amvic was missing out on many new business opportunities.
Website Design & Development
Our work with Amvic began by interviewing internal and external stakeholders. This allowed us to put together key audience personas that they should target with quality content. From Contractors to Architects and Building Material Distributors, attracting these individuals to the website and nurturing them would be key to improving their digital performance. With the data in hand, we designed and developed their website to accomplish this. Take a look at some of the results we’ve been able to generate in just three short months following launch:
- 217% Increase in Form Submissions
- 183% Increase in Mobile Conversion Rate
- 500% Increase in Visibility in the United States
Following the launch of their new website, Amvic experienced a 30% increase in website sessions, 25% increase in engagement, and 232% improvement in form conversion rate.
We quickly realized that certain Amvic products have longer sales cycles. Because of this, we put together a robust content marketing plan to capture top of the funnel marketing qualified leads that are now nurtured through the buyer’s journey.
After months of hard work, perseverance and long conference calls, our website is finally live and we are absolutely thrilled. The entire process has been remarkable and it has been an absolute delight to work with Tandm.
Michelle Rodrigues, Amvic Building System