Case Study

Coggins Promotional Advertising

Coggins Promotional Advertising, headquartered in Savannah, Georgia, helps organizations source, distribute, and sell branded merchandise globally.

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Client

Coggins Promotional Advertising

Project

Marketing and Advertising

Overview

Coggins Promotional Advertising, headquartered in Savannah, Georgia, helps organizations source, distribute, and sell branded merchandise globally. Their all-in-one, fully integrated solution features custom branded merchandise, an online company store platform, real-time reporting, and a dedicated support team.

Scope of Project

PPC Advertising

HubSpot Development

SEO & CRO

Coggins Promotional Advertising Screens

The Solution

At account hand-off, we immediately implemented conversion tracking using Google Tag Manager to get a better view into performance. Following a restructure of their Google Ads account to bring down costs and make the campaigns more efficient, our team designed and developed a new Landing Page using HubSpot, as part of our Paid Media partnership.

The company is now able to convert more visitors into Sales Qualified Leads (SQLs) for its branded merchandising and online store service, while successfully growing their return on ad spend (ROAS).

The Results

19%

Increase in Organic Website Sessions.

575%

Increase in Paid Search Conversions.

183%

Increase in New Contacts.

quote

Every time these guys tackle something they get it right. From SEO to Google Ads, they really know their stuff and the results speak for themselves.

⁠— Tripp Coggins, Vice-President

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